Now they're targetting Latinos

From the NY Times:

article from the New York Times

In Denver and other cities where the Hispanic population is growing, recruiting Latinos has become one of the Army's top priorities. From 2001 to 2005, the number of Latino enlistments in the Army rose 26 percent, and in the military as a whole, the increase was 18 percent.

The increase comes at a time when the Army is struggling to recruit new soldiers and when the enlistment of African-Americans, a group particularly disillusioned with the war in Iraq, has dropped off sharply, to 14.5 percent from 22.3 percent over the past four years.

Not all Latinos, though, are in step with the military's recruitment goals. In some cities with large Hispanic populations, the focus on recruitment has polarized Latinos, prompting some to organize against recruiters and to help immigrants learn their rights.

Critics say recruiters, who are under pressure to meet quotas, often use their charm and an arsenal of tactics, including repeated calls to a recruit, lunch at a favorite restaurant and trips to the gym. The Army also parades rigged-out, juiced-up Hummers wherever youths gather as promotional tools."

What will they think of next?